How to target wealthy Facebook users - Pepper PPC agenc
personal data points that Facebook uses to target ads
Facebook is nice targeting. it's a wealth of data regarding its users, that permits advertisers to focus on the suitable people with the proper message. so the question is a way to run Facebook ads today?
This capability to accurately target bound teams of individuals attracts about ten million active advertisers and earns Facebook $28.6 billion per quarter.
numbers, which suggests you can’t refute Facebook’s ad strength.
They’re quite profitable
How to run Facebook ads
Sign up for a Facebook Ads Manager account.
The Ad Manager on Facebook could be a comprehensive dashboard that offers users a summary of all their ads.
The dashboard displays an associate estimate of what quantity you payday by day right away. The dashboard is split into columns, creating it easy to type through your advertising and generate a made-to-order view of your results. Key metrics appreciate reach, frequency, and price is pronto available, making performance reportage a breeze.
You’ll like a Facebook Page to use the Facebook Ads Manager (learn the way to set one up here). this is often thanks to the very fact that advertisements can't be run on personal profiles.
Then take the following steps:
setup page, ensure your information.
produce a payment method.
Changes ought to be saved.
How to run Facebook ads for beginners
The other day I was talking with a LeadSync client, she was trying to target high net worth individuals with one of her Facebook ad campaigns. High Net Worth Individuals is really just a fancy way of saying "wealthy"; People who have the means to purchase high-cost products or services such as real estate or new cars.
It has occurred to me that this is something I have done regularly when running ad campaigns on Facebook and Instagram in the past, and it is something that many companies struggle with.
Advertisers often try to target people based on their profession: CEO, CMO, founders, to name a few.
All this is fine in theory, however, you are counting on people who entered their profession in the work and education section of their Facebook profile. Not only that, we count on them to keep it updated.
Log in with Facebook.
We couldn't rely on profile data, so how could we also target high-income earners?
I think it's better to target people based on what they're doing rather than what they say they're doing - there might be a life lesson somewhere
Here are some of our assistant targeting options to help you get your ads on Facebook and Instagram in front of the High Net Worth Vote people (also known as: rich people).
I love using these techniques when running leading ad campaigns on Facebook and Instagram to help improve the quality of leads.
These targeting options work particularly well for promoting real estate, motor vehicles, quality vehicles, boats, training, and B2B and Saas experiences. Pretty much any high ticket item.Facebook ad manager
1. Frequent International Travelers
It is a "behaviour". Facebook knows where you are unless you turn off the location option in app settings. I have no idea what the definition of "frequent" is, however, this behavioral targeting has worked for me in the past in large countries where it's expensive to travel to another country. Australia is a good example. It may not be effective in Europe for obvious reasons (nor during travel restrictions during COVID).
2. Advanced device users
Targeting high-end devices by itself is not necessarily an indicator of wealth. However, combined with another targeting option, it can help improve your reach. The latest Samsung and Apple phones are very expensive. Ownership of high-end devices will also vary from country to country. This audience targeting option could work well in emerging countries, for example.
